Monday, March 8, 2010

Disney's New Billboard

A new billboard has been posted near my job for more than 2 months and I still haven't gotten used to it. This Mad Hatter picture is nothing short of unsettling. It might even be more disturbing than Dr. Facilier. At least Facilier was a cartoon. This is something I could easily encounter walking near Hollywood and Vine. (No joke!) Dragging my reluctant butt to work every morning is hard enough without having the Ambassador of Disturbia greeting me in the parking lot.

What exactly is Disney trying to accomplish with these disturbing posters? Both movies (The Princess and the Frog and Alice in Wonderland) have psychologically-balanced female leads, so why are they luring viewers in with these off-beat or sinister male characters? Are we supposed to identify with them from the outset so that we'll embrace their eccentric or manipulative ways? Or are we just being programmed to gravitate towards cringe-inducing characters for the sheer thrill and sensation of it all?

What kind of mindf*ck is Disney trying to teach our children with these billboards? And would it kill them to advertise a movie about a cute little bunny, friendly moose, or talking truck every once in a while? Can we please lay off the creeptastic posters for just a couple of months? For the love of God!

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